An Author Marketing Group Means Many More Sales

January 2007
by Derek Armstrong

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Putting Together an Author Marketing Group

An Author Marketing Group Means
Many More Sales


by Derek Armstrong


Setting up an author
marketing group (AMG) is your best no-cost move for breakthrough sales. Any
publisher with more than one author should have one.


At Kunati Inc., our AMG has proven
to be the most powerful weapon in our marketing arsenal. Here’s why:


·      Authors have lots of free ideas on
how to plug their books; even some of the wacky ones can boost sales.

·      Writers are creative, intelligent
people with a vested interest in their own success, and before you know it
they’re volunteering to implement their ideas—at no cost to you.

·      Publishers who want to stand out
as original need their authors’ creativity, insights, and advice.

·      If the group is set up correctly,
authors will communicate daily, brainstorm, become friends, champion each
other, and create buzz.

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