Allworth at 20: What Keeps Working; What Works That’s New

August 2009
by Linda Carlson

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BUILDING THE BUSINESS

Allworth at 20: What Keeps Working; What Works That’s New

by Linda Carlson

Tad Crawford is a straightforward kind of guy who has more than 30 years’ experience in the book business. When we talked recently, he in Manhattan and I in Seattle, I was instantly comfortable, and it was easy to ask him for pointers.

He’s a credible source, too: his Allworth Press has some 300 titles in print; it’s reached the significant milestone of a 20th anniversary; and it’s moved to Random House Publisher Services after using several other distributors.

On its Web site, Allworth describes its titles—business and self-help books for artists, performing artists, authors, and other creative people, and legal and personal finance guides for the general public. Examples include the book that got Crawford started as an author, Legal Guide for the Visual Artist (now in its fourth edition and still an Allworth bestseller), The Complete Guide to Book Marketing, and Your Living Trust and Estate Plan. Many of the books have time-sensitive information and so are frequently updated. A small number of Allworth books—Crawford guesstimated 25 percent—have had such low lifetime sales that they have been allowed to go out of pr…IBPA Members – Click here to view the full article (login required).

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