All Aboard the Blog Tour

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October 2013
by Mary Ann F. Kohl

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Many authors and publishers are jumping on board the blog tour to promote their latest books because that can increase sales and make an author or publisher name highly recognizable. A blog tour can also be a great way to reach thousands of successful bloggers and their followers, and to reach many more new readers in your genre than you can count.

It takes some intensive planning for two to four weeks, but the rewards are well worth the work.

For about one month during the launch of your new title, a blog tour can provide intensive publicity. Instead of going from store to store for traditional book signings, the author is going from blog to blog. Word about the book travels, and the author joins the tour from home….IBPA Members – Click here to view the full article (login required).

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