Action Items Fueled by BookStats

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November 2011
by Christopher Robbins

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Action Items Fueled by BookStats

by Christopher Robbins

When I received the BookStats 2011 report this fall, I was very interested in seeing what it had to say and what I might learn to help me more successfully navigate a dramatically changed publishing landscape.

As many publishers know, BookStats is the first BISG/AAP study of the U.S. publishing industry, and it reports on dollar and unit sales for 2008, 2009, and 2010. Almost 2,000 publishers participated in this landmark study of our industry. They ranged from the largest publishers with annual sales over $100 million to the smallest publishers with sales under $500,000.

The study had a number of objectives, which included providing benchmarks and information on overall revenues, increases and decreases in sales by subject, factors driving revenue change, and changes in sales channels, consumer buying patterns, format preferences, and competitive advantages.

What I found most interesting were two statements on pages 16 and 17 of the version of BookStats that I got:

Because the revenues and unit sales for print products have declined over the same three-year period, it could be argued that all the industry‚Äôs growth is the result of the growth in sales of digital products….IBPA Members – Click here to view the full article (login required).

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