ABA/PMA, Chicago 1996:
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What did you think of the ABA? This is the second year we’ve attended the
convention, and for us the essence of the ABA will from this time on be
associated with PMA.
The PMA Publishing University was held this year at the Hyatt-Regency whose
sky-lit, many-storied, inner courtyard invites you to toast and converse with
PMA contacts and new friends. The hotel rises above Wacker Drive where the
high road intersects with Lakeshore Drive. There you are only two blocks from
Chicago’s lacy white jewel, the Wrigley Building. At the corner of Michigan
and Wacker, you can look along the whole expanse of “the greatest skyline in
For out-of-towners, it’s always difficult to decide whether it’s worth it to
spend the $150 per night hotel fee and other expenses to attend the PMA
Publishing University and ABA Convention. We debated for months, finally
signed up in April, arrived in Chicago still skeptical, and attended the PMA
University for the second year in a row.
We went to workshops on influencing book buyers, getting reviews, dealing
with copyright issues, designing covers, building ties with book reps and
distributors, and coping with disasters in your publishing business. While
many topics were the same as last year, and many experts came back to give
talks, all were new, fresh, different, stimulating, educational, wise, and
provocative. We came away in wonder that we were lucky enough to attend.
PMA provided all the food too: breakfast, lunch, and huge tables…IBPA Members – Click here to view the full article (login required).
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