A Tried and True Big Talk Show Tactic

September 2010
by Marsha Friedman

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A Tried and True Big Talk Show Tactic

by Marsha Friedman

If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O’Reilly, or Rachel Ray, I’d have retired long since.

Tons of rumors, stories, and urban legends are floating around about how someone got on a big show because—in no particular order:

• They sent the host a gift.

• They sent the host a product.

• They know the host’s cousin.

• They know the host’s maid.

• They met one of the producers on a plane and pitched them at 30,000 feet.

• They paid a consultant who had an “in.”

• They bought a sponsored segment.

• They went to a taping, snuck backstage, and cornered the host.

I can’t tell you that these things have never happened. A lot of people have heard the story about how Spanx—a line of what is now euphemistically referred to as “shapewear” for ladies—was named as one of Oprah’s “Favorite Things” after Sara Blakely, Spanx founder, sent product samples to the Oprah show office.

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