A Social Media Marketing Plan

September 2009
by Dana Lynn Smith

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A Social Media Marketing Plan

by Dana Lynn Smith

Social media can provide great ways to promote books, but you’ll save time and be more effective if you do some planning before you dive in. The steps outlined below will help you develop an effective social marketing plan.

Think about the other promotional tactics you are already using and how social media fits in with them.

Decide how social marketing should rank in comparison with your other marketing activities. How many hours a week can you devote to it?


Determine what target audiences you want to reach through social marketing. For example:

potential new customers

key influencers

peers and other experts in the relevant field(s) or genre(s)

publishing and marketing professionals

Set objectives, describing what you hope to gain by marketing through social media. For instance, you might want to:

increase visibility and name or brand recognition

establish yourself as an expert

develop relationships with others in your field or genre

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