A Sample Marketing Plan
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Since Ingram’s new policy of accepting many more independent press titles is contingent on the publishers submitting a marketing plan, many PMA members have asked for a sample of a plan that would strike a wholesaler or distributor as being plausible and effective. Such plans, of course, need to be custom-tailored to each book, but here is a pattern you might find helpful.
Marketing Plan for Easy Do-It-Yourself Plumbing
Bound galleys or page proofs sent to:
Booklist, Library Journal, School Library Journal, Choice, etc.
Long Lead-Time Reviewers
Publishers Weekly, New York Times, Washington Post, etc.
Magazines for Review or Excerpting
Ladies Home Journal, Plumbing Today, etc.
Printed Copies on Hand
Official Pub Date
Press Release and book sent to:
Chicago Tribune (Life Style Editor)
Chicago Sun times (Book Review Editor)
Evanston Review (“Who’s in the News”), etc.
Special Interest Publications and Organizations
The Plumber’s Friend (newsletter)
Historic Homes Restoration Assn., etc.
Book Blather, WXXX radio
NPR, Cokey Roberts
In-Store Author Events or Signings
The marketing plan sketched out above should convince a wholesaler or distributor that you understand the following crucial elements about the book business:
1. The Importance of Lead times. Library reviewers, some newspapers, and most magazines need prepublication…IBPA Members – Click here to view the full article (login required).
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