A Sample Blogging Workflow

March 2009
by Chris Brogan

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A Sample Blogging Workflow

by Chris Brogan

Your company has a blog, and you’re the lucky blogger. Maybe you even asked for this pleasure, suggested it yourself. Only now you have to deliver, and you have to stay consistent. It’s not always easy to keep up a steady blogging pace, and there are days when a roadblock or two might keep you from delivering on your schedule.

Here are some ideas on how to build and maintain a steady blogging rhythm. They cover goals, tasks, tools, and some bonus secrets.


Blogging with a purpose helps you stay consistent. My blog, for example, is dedicated to equipping you with strategy, tools, and knowledge, so that you can go off and do useful things with social media and networking software. That’s its main goal. Secondary goals are to maintain a presence in your mind, should you have business needs; to stay in the habit of writing; and to work at improving my writing.

Goals for my blog posts (versus goals for the blog overall) differ from post to post. I use posts to:

Seek link traffic. I write certain posts (including anything with a big number) partly to get links from readers to the story. Why? Because that tells Google and Techn…IBPA Members – Click here to view the full article (login required).

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