A Print-on-Demand to Print-on-Paper Success Story

July 2002
by Carol Tuttle

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I published my first book with a large publishing house, and I liked having the support of a big company with sales reps in the stores. But I didn’t like having to wait on the publisher’s project list for 12-18 months, and I also didn’t like giving them the power to take my book out-of-print when they felt its shelf life was over.

So I decided to self-publish Remembering Wholeness: A Personal Handbook for Thriving in the 21st Century. I made this decisioneven though I was already busy. I also was not keen on starting a company and spending thousands of dollars, which was the option I thought I had.

Then a colleague called to ask me if I had heard of iUniverse.com and Print on Demand (POD). When I hung up the phone, I could not ignore a voice that was saying to me, “That phone call was really for you. Go look iUniverse up on the Internet right now.” I did and I was amazed that a small investment could make my book available to the public.


Phase 1: On Demand

Of course I knew that making it available wasn’t enough. It was my job to create the demand. I was dealing with POD and without demand there would be no books in print!

I began by purchasing 400 copies myself. My plan was to sell them and give them to people so readers would start talking about the book. It worked! When I sold those books to clients in my alternative therapy practice, they bought more for friends and family…IBPA Members – Click here to view the full article (login required).

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