A One-Two Punch at Conferences Boosts Sales to Schools

February 2007
by Julia Graddy

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Part of overall marketing plan:

A One-Two Punch at Conferences
Boosts Sales to Schools


by Julia Graddy


Many K–16 publishers
rightly wonder whether exhibiting at a conference is worth the money, time, and
effort. After all, the bare-booth costs can start at $1,000 for major
educational groups such as the International Reading Association and the
National Science Teachers Association. With lots of large vendors vying for
attention, it’s tough to break even or to generate enough post-conference
interest to warrant the expense.


One good way to increase your
chances of success as a conference exhibitor is to become part of the program.
I’ve seen this one-two combination work well time and again for small
educational publishers, whether they are one-person enterprises or companies
with many authors. And it also works for trade publishers who can identify a
title or a line with content that appeals to a specific segment of the
educational market.


The strategy of pairing conference
speaking with your exhibit works no matter what your marketing goal for a
conference—selling books on site, advertising, giving out catalogs,
building product or author awareness, or promoting your services as a
consultant. It works so well, in fact, that we rarely exhibit anyw…IBPA Members – Click here to view the full article (login required).

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