A New Pathway to Library Promotion:
The Authors@YourLibrary Opportunity

July 2003
by Ellen Metter

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Most authors and publishers know that library programs can be good book promotion tools. But are they taking full advantage of the possibilities? Library Journal editor Francine Fialkoff doesn’t think so. “Publishers shouldn’t just think in terms of author-signings and readings,” she says. “There are so many programs possible on so many subjects. Publicists should call libraries and suggest programs that are right for them.”

The new website Authors@YourLibrary is designed to help with this process. It lets publicists, publishers, and authors pinpoint the libraries that will be receptive to specific author programs. Created by the Association of American Publishers (AAP), the Public Programs Office of the American Library Association (ALA), Friends of Libraries USA (FOLUSA), and Library Journal (LJ), the site is an efficient platform for bringing libraries and authors together.


Program Possibilities

Authors@YourLibrary is geared to two audiences. The first audience–authors, publishers, and publicists–can browse its “Library Database” to identify libraries that sponsor speakers for book readings, special events, fundraisers, lectures, panel discussions, ongoing series, or book groups. They can also identify the types of spaces and audience capacity each library offers.

The other inte
. audience for the database–…IBPA Members – Click here to view the full article (login required).

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