A Double-Barreled Marketing Experiment

April 2007
by Chris Roerden

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A Double-Barreled Marketing
Experiment

 

by Chris Roerden

 

I had no intention of writing
another book. Certainly not one for “everyone.” I know the value of target
marketing—I’ve been a full-time editor in niche publishing more than 40
years. My 10th book was to be my last: advice to writers based on a lifetime of
turning promising manuscripts into publishable books. Along the way I helped
authors win 21 awards, including two Benjamin Franklins and an Agatha, and
picked up a few awards of my own.

 

After four years of market
research, writing, peer review, rewriting, editing, rewriting, and more market
research (you know the drill), 2006 saw the small-press release of a 304-page
trade paperback called Don’t
Murder Your Mystery: 24 Fiction-Writing Techniques to Save Your Manuscript from
Turning Up D.O.A.

 

Plan A

 

I planned to market this book via
my workshops for writers, promote it as a reference to libraries and teachers
of writing, and adapt selected chapters for articles. All the while, I would
continue my day job of editing books for others. Although all 10 of my books
have been financially profitable (I ghosted most of th…IBPA Members – Click here to view the full article (login required).

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