A Checklist of Building Blocks for Publicity

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July 2012
by Kate Siegel Bandos

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Some publishers and authors think publicity means sending out galleys, review copies, and perhaps a press release, and then sitting back and waiting for things to happen. If that is how you approach book publicity, you’ll be very lucky if anything happens.

The checklist below provides elements to consider before starting any book publicity and includes some things that should happen six months or more before a book comes off press. I hope it will get you started in the right direction for getting the word out to potential book buyers.

Always Begin With:

A good book

√ well-defined target audience(s)

√ good title

√ good cover design

√ good writing

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