What Giveaways Might Do for You

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August 2012
by Linda Carlson

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At first glance, today’s giveaways may not seem to be anything new. For quite some time, publishers have promoted books by offering free samples or a gift with purchase, or by giving books—or parts of them—away. Other free offerings have included author readings and presentations, excerpts in newspapers and magazines, previews of forthcoming titles printed in the back of related current titles, and copies of books for bookseller contests, fundraising auctions, and other public relations events. And, of course, publishers have always provided free books for reviewers.

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