An IBPA Roundtable: Which Social Media Sites Work Best?

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August 2012
by IBPA Roundtable

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By now it’s a conditioned reflex. Someone says “social media,” and we immediately think of Facebook. Or Twitter. Or Facebook and Twitter. Or Facebook and Twitter and YouTube and LinkedIn and Pinterest and maybe even more connect-here sites.

But responses are far from automatic if someone asks which sites facilitate the most productive connections with readers who bought or might buy particular books, or which sites demonstrably generate sales.

Although answers to those kinds of questions are hard to discover, several publishers responded to our recent mailing “Social Media: Which Site Works Best?” by telling what they’ve done and what conclusions they’ve drawn. Read on to benefit from the experiences they shared.

 

—Judith Appelbaum…IBPA Members – Click here to view the full article (login required).

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