3 Reasons Everyone Should Go to PMA-U in LA

March 2003
by James Dongweck

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This year’s Publishers Marketing Association University (PMA-U) is in Los Angeles. I live in Connecticut. Still I’m going to attend. Why, you ask? Because I went to last year’s PMA-U in New York City. Is the hassle of getting the time off from work, buying a plane ticket, renting a hotel room, and flying across the continental United States worth it for a three-day seminar? You betcha, I say, and here’s a list of reasons:


Inspiration comes from seeing others with a special glow in their eyes that says they’re doing something they love. Inspiration is also stirred by seeing tables full of beautifully crafted books made by independent publishers.

PMA University provides an opportunity to experience three days filled with people telling you over and over again that they have succeeded, and that you can too. We all have times when we think to ourselves, What am I doing? I’m going to die with 3,000 books in the garage. PMA-U cures that negativity. You’ll be thinking afterward, How can I not succeed? You’ll get frustrated, not because you have no idea how to get your message out to the masses, but because you can’t imagine how to reach and exploit all the opportunities.

Tell a random stranger at PMA-U about your baby, and they’ll almost always have a great place, event, or association where you can sell your book. At times during the University, I felt…IBPA Members – Click here to view the full article (login required).

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