20,000 Kindle Edition Copies in Six Months: The Backstory

September 2008
by Stephen Windwalker

« Back to Independent Articles

20,000 Kindle Edition Copies in Six Months: The Backstory

by Stephen Windwalker

My nine-year-old son’s voicemail message said it all.

“Hi, Daddy, this is Danny. It’s 7:18 p.m. on Saturday, May 3, and I just went onto the Kindle store and saw that for the first time that your ‘Email Kindle and Other Cool Tricks’ thing is number one in the Kindle store! Congratulations! Bye-bye.”

It didn’t matter that Danny butchered my title. He was excited, and so was I. After three months of rubbing shoulders with the likes of Stephen King and Eckhart Tolle in uncharted territory near the top of Amazon’s Sales Rankings for its Kindle e-reader, my “title” had climbed into the top spot. Profiting from the placement perks that Amazon’s search-optimized Web real estate confers on titles that climb its bestseller lists, my title remained at the top for the next five weeks, and it has now been ensconced firmly in the top 15 for over five months. Among over a dozen Kindle titles published by tiny Harvard Perspectives Press, it leads the way with over 23,000 “copies” sold so far in 2008.

Although our independent publishing company had achieved some success before, with five printings of our 2002 online-bookselling bible and several months of brisk sales for a q…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.