11 Essential Things to Know Before You Go on the Radio

January 1997
by Patricia Troyer

« Back to Independent Articles

1) First and most important, be sure your book is really suited to radio
and/or television.

Not every book is. The broader and more general interest oriented your title
is, the better your chances of being invited as a guest. Or you must tightly
target the radio market you’re going after. Why would a radio or TV host be
interested in talking about the subject of your book? What can you add to
their show?

2) The primary reason the media invites you to be a guest is to increase
their ratings and listener audience.

In most cases, this is the only reason. Don’t be offended by this. You’re a
guest, remember?

3) Realize that no host is interested in promoting your book sales, unless
you provide them with a good show.

Again, it’s all about ratings and their phones lighting up. Without ratings,
they don’t attract advertisers. Without advertisers, they’re off the air.
Period. This is probably the single most important point to grasp.

4) Have a healthy sense of humor about yourself as an author, and about your book.

If you are having fun on the show, your host will promote you and your book
in ways you couldn’t begin to pay for. You will automatically become THE
expert in their files. Your book title is repeated over and over. Your order
number goes out to thousand or millions of people who might not otherwise
have ever heard of you or your title. And the host will often quote directly
from your book, and then recommend that listeners rush…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.