Amazon Wants Cheaper E-Books. But Should It Get to Enforce Prices?

post thumbnail
August 5, 2014


This article was originally published on

“In a short blog post meant to shed light on its contract dispute with the publisher Hachette, Amazon argued this week that its data proved that lower e-book prices were better for everyone in the market for books. That includes authors, publishers, customers and Amazon itself.

Amazon also said that in addition to looking for cheaper books, it was asking for just 30 percent of the price of an e-book — far less than many in the publishing industry had feared the company was seeking in its dispute with Hachette.

At first blush, the retailer’s numbers, and its transparency, are encouraging.

But when you compare the market for e-books with other thriving digital markets, a larger question emerges: Why should the price of books be contractually enforced at all?…”

Read the full article at

One response to “Amazon Wants Cheaper E-Books. But Should It Get to Enforce Prices?”

  1. How about lower discounts to Amazon (and other e-book retailers) for e-books? Why are the discounts given to e-book retailers the same as for to retailers selling print on paper books?

    Surely, if e-books retail for less, discounts to e-retailers should be less as well. How much does it cost to manage a an electronic book file?

Leave a Reply

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.