The IBPA member benefit
In cooperation with The Library Resource Group (LRG), IBPA sends dedicated e-blasts containing IBPA member titles to a select group of 5,000 librarians for each of the Public Library, K-12 Library, and College Library markets.
For this program, IBPA designs targeted e-blasts throughout the year that contain information about IBPA member titles. Each e-blast contains only fifteen (15) titles. Your listing includes your title's cover image, a 50-word description, wholesaler information, and a unique, lead-generating link of your choosing.
LRG then pulls a list of 5,000 librarians based on the criteria of each e-blast (Public, K-12, or College). The librarians that receive these email blasts are all LRG subscribers that have provided applicable information (location, branch, position, etc.) that allows LRG to organize these contacts and form lists like the ones utilized by IBPA.
The price for the Library Market E-blast is $199 per title, per e-blast for IBPA members.
ALREADY AN IBPA MEMBER? Great! Simply log into the "members only" area of the IBPA website to download a current copy of the IBPA Membership Benefits Handbook containing all the information you need to take advantage of each IBPA member benefit.
What to send
After registering for this program, you will receive an email requesting that the following information be sent to IBPA Director of Marketing and Programming Lee Wind at firstname.lastname@example.org
- Publisher name
- Title and subtitle
- 50 word description*
- Wholesaler/Distributor (up to 3; link to wholesaler/distributor must be provided)
- Cover image (.jpeg at 200 pixels wide)
- Web Link for MORE button**
*It is important to include parts of any significant reviews from the major trade media or influential and recognizable people in the description. If possible, a good review should take the place of a general description.
**At the end of each book's description, there will be a MORE button, which will take the librarian to the web page of your choice.
Publishers may also want to offer a link to a page of similar titles with metadata and ordering information. It is suggested that you make it as easy as possible for the librarians to get the information they need.
Note: IBPA members have five (5) days after the registration deadline to deliver their materials for the program.
What to expect
Results will vary. However, the average response to e-blasts of this nature is generally higher than other services and products sent to librarians. This is because the LRG list is an opt-in list -- every librarian on the list asked to be on the list. Response to these e-blasts generally range from 7-14%. For a deployment to 5,000 librarians, there will be approximately 400-700 leads across all fifteen (15) titles.
- Best case: Many librarians review your information and order your title(s)
- Average case: Several librarians review your information and order your title(s)
- Worst case: Exposure to the library market
Check out the American Librarian Association's Fact Sheet for more information about librarians and the library market.
About the Independent Book Publishers Association
IBPA's mission is to lead and serve the independent publishing community through advocacy, education, and tools for success. IBPA's vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.